In the age of the internet, buying a domain name is like buying a future product brand name; a name that you’ll nurture to grow for your future business. No one can deny the importance of selecting memorable domain names. When looking to set up your own website it is important that you book your domain name only through Domain Name Registrar who has an ICANN Accreditation because an ICANN authorized registrar has direct access to the database of domain names and the ability to modify them.