If you’re anything like most of us, nothing sounds better than a recessionary-proof income stream. Given the economic situation today, the question many of us are asking is how can such a lofty goal be reached in these hard times? The answer is, quite simply, by utilizing a more effective and efficient follow-up system.
Have you ever sat down to dinner and had the phone ring only to get a pre-recorded message or Voice Broadcast? So when I pose the question I do in the title, many first inclinations will be to respond negatively. If you do think that way then you may be missing out on one of the most powerful marketing tools available to you. All of us who have had our dinners interrupted are the victims of a business that did not understand the tool and how it should fit into a professional Marketing Program. If they did we wouldn’t have received that call in the first place.
Marketers today all understand that the primary purpose of any advertising is to get a response. It is to attract qualified prospects that can, by using other marketing methods, be converted to customers. It follows therefore that the more prospects that one can attract, the better the chances are that a customer base will grow. Small, medium and large companies all have to accomplish this same goal. How they achieve that goal is what differentiates the successful ones from the short lived ones.
You’ve seen them, the late night infomercials that promise to make you rich in a few short months by investing in real estate. Happy couples tell you all about how they turned their lives around by following the secret formula that you can have for only $39.95, with a money-back guarantee! Want the secret formula without paying the $39.95? Read on.
Do you like receiving something for nothing? Doesn’t everyone? One of the most successful strategies today for retaining and building your customer relationships is Voice Broadcasting. Voice Broadcasting incorporates all the things your clients like about personal, one-to-one, relationship-building marketing without all the things you hate. Just in case you’re not familiar with all of its capabilities, let me explain how it works.
A well-known technological tool that can help you grow your business, is Voice Broadcasting. You begin with a database of telephone numbers of current contacts. Next, you create a short, but compelling message that you want to leave them. Your message is recorded using a regular phone. Next, you email your list of recipients to a company that provides Voice Broadcasting services, and then your message gets sent to the list of numbers you provided. Your message is sent during a specific time of the day, at a time when your prospects are least likely to answer your call, and it will go to voice mail.
I would like to share some useful information about one of the most successful strategies today for retaining and building your customer relationships, and that is Voice Broadcasting. Voice Broadcasting incorporates all the things your clients like about personal, relationship-building marketing without all the things you dont like. Just in case youre not familiar with all of its capabilities, let me explain how it works.
If you’re one of the people not using video in your marketing today, then you should be. Video is a powerful medium and one of the fastest growing forms of marketing. There has been massive growth in traffic to sites like YouTube. Video can even now be downloaded to mobile devices. Using careful choice of headlines and keywords, videos can be targeted to a particular market segment allowing the people who are most likely to buy from you to see your videos. Why is video so powerful? It’s simple to build rapport with your prospect. People are used to the power of television and love to watch videos. Nothing replaces face to face contact, the sound of your voice, or your expression. It’s not easy to get out and meet with everyone that we’d like to personally, especially when much of our business comes from the internet and not just our local community. Adding video to your marketing plan gives your prospects the opportunity to not only hear the excitement and passion in your voice and to build a relationship with you. Here are some different ways to use video in your marketing: