Originally SEO covered a lot of unknown territory and it was all experimental trial and error. We’d try everything, across many site, and hone in on what worked and eliminate what didn’t. There were many experiments and many failures. We would sometimes just wing it and hope for the best, always taking notes though and analyzing results over the months ahead. It was a crazy time and the work was nothing short of hectic. Clients thought it was all voodoo or smoke and mirrors and the engines, well, they caught on quickly to everything we had for ideas, and when we really got a piece of the puzzle in place. Time have sure changed and things are no where near clear still, but if anything has come to the forefront about SEO, it is that there are certain things that need to be done, and things to be had, like links, and that covers the whole gamut … soup to nuts!