Location is one of the biggest keys to running a successful food concession company. Although one of the most overused clichs out there is location location location when regarding real estate, it couldn’t be more appropriate for mobile food vending as well. While product, client service, and advertising are all essential parts of running this enterprise, area is really a key that if you do not get it correct, your business will not only fail, but will fail miserably. Without the correct location, customers won’t be able to or want to stop at your business. Location is also important because it has everything to do with your product and who will buy your product. Finally permanent location is essential simply because it determines the familiarity and frequency with which your customers stop by.