Wearing a watch is no mere utilitarian gesture, but a statement about who we are, about our personality and social status. Buying a watch in contemporary society is part of the wider science called “accessorizing” and the right choice of watch can make the difference between the perfect outfit and a regular no-name suit of clothes. One distinction which a potential owner has to make is between various design styles. Elegant, casual, fashionable or even gloriously glamorous – all can be very good choices as long as they go along with the personality of the owner and contribute to his or her positive image of self in society.