If you’re anything like most of us, nothing sounds better than a recessionary-proof income stream. Given the economic situation today, the question many of us are asking is how can such a lofty goal be reached in these hard times? The answer is, quite simply, by utilizing a more effective and efficient follow-up system.
How many times have you sat down to dinner and had the phone ring only to get a pre-recorded message or Voice Broadcast? Many first inclinations will be to respond in the negative. If you do think that way then you may be missing out on one of the most powerful marketing tools available to you. All of us who have had our meals interrupted are the victims of a business that did not understand the tool and how it fits into a professional Marketing Program. If they did we would have never received that call in the first place.
In our daily lives we are repeatedly exposed to various messages and advertisements trying to get our attention. And not just to get our attention but to keep it long enough for us to take interest in what it is the sponsor wants to share with us. The end result of all of this exposure is that we have become resistant and sometimes immune. It affects every aspect of our lives. When we watch the news, listen to the radio, read papers and magazines; no matter what the media, we pay close attention to only those things that are of interest to us in our daily lives. We eliminate entire sections of a newspaper; we seek out specific sections on local news, weather and many search out the Sports Page above all else, men and women! We have been forced to become selective. Given all of this conditioning the chances of penetrating anyone’s advertising flak-jacket might seem small. But there are techniques today that are effective and work consistently.
Did you know that 95% of all small business owners and salespeople make less than $100,000 a year? And that less than 1% of these make more than $250,000 a year?