Lately I’ve been musing over the idea of Authority Marketing. After a recent article where I talked about the benefits of building authority, one reader properly posed the query : what’s the difference between authority and expertise?
It’s one of the oldest phrases in selling : people buy from those they know, like and trust.
In these economic times, finding ways to grow your business can be difficult. This is where good planning comes in. You need a plan that will tell you who your customer is, what is the best way to reach that customer, how to network with other businesses and make repetition sales. These are the keys to success in any field.
Despite what some coaches would have you believe, not every business needs the support of a business coach. but for many businesses who’ve hit roadblocks or challenges, the support and guidance of an experienced coach can be immensely beneficial.