We love to eat and drink foods and drink we cannot grow in the climates of Europe and North America. If we could grow coffee and chocolate beans there is little chance we would stand for poor working conditions and child labor in our own countries. Distant laborers, however, are easily forgotten. They often work under harsh conditions which lead to frequent and severe injury, even death. Efforts to change their way of life are often most effective when driven by market forces. This is why fair trade coffee is so important.